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Digital launches 3D demo channel on Astra
MUMBAI: SES Asta has announced today that the Spanish operator Digital+ has launched a 3D demo channel on Astra.
The new demo channel called Canal+ 3D Demo is broadcast via SES Astra‘s orbital position 23.5 degrees East and available free-to-air across Europe.
Pioneering 3D broadcasting in Spain, Digital+ has launched the new 3D channel to allow installers and retailers to showcase 3D television at the point of sales. The channel will feature high quality 3D content including features film clips and concert clips during daytime.
With the launch of Canal+ 3D, SES Astra confirms its market leadership in 3D television. To date, the satellite operator broadcasts six commercial 3D channels from Europe‘s first broadcasters and programme operators including BSkyB in the UK, Canal+ in France, Sky in Germany, Viasat in Scandinavia and Brava 3D and Penthouse 3D catering a pan-European audience.
In addition, SES ASTRA features its own 3D demo channel bringing the total number of 3D channel including commercial and demo channels to eight.
SES Astra president and CEO Ferdinand Kayser said, “We are very proud that Digital+ has launched its 3D demo channel on ASTRA. As industry partner and technical service provider, we seek bringing innovations such as 3D forward. The fact that the leading Spanish pay-TV operator has chosen SES ASTRA demonstrates the confidence Europe‘s broadcasters have in our technical expertise and know-how. In view of the fast ramp up of 3D channels together with accelerating 3D TV screen sales, we are confident that 3D will soon establish itself as a premium layer of television.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
