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HBO releases app for Apple’s iPad, iPhone & iPod touch in US
MUMBAI: US broadcaster HBO has released the HBO Go app for Apple’s iPad, iPhone, and iPod touch.
With HBO Go, the new streaming service from HBO, users can watch over 1,400 of HBO shows, including HBO original programming, hit movies, sports, comedy and much more on iPad, iPhone or iPod touch.
The product is being positioned as HBO. Anywhere. It comes free with HBO subscription through participating television providers.
The HBO Go App allows users to:
• Keep up with shows. Watch everything including HBO original
programming, hit movies, sports, comedy and every episode of the best HBO shows, including True Blood, Game of Thrones, Boardwalk Empire, Entourage, The Sopranos, Curb Your Enthusiasm, Sex and the City, The Wire and more.
• Take it with you. Users can get instant access to HBO GO whenever you want, wherever you are—and never miss a moment of your favorite HBO shows.
• Make it your own. Users can also create a customised Watchlist to catch up on HBO shows and movies at one’s convenience.
HBO Go is only accessible in the US. Minimum 3G connection is required for viewing on mobile devices. Some restrictions may apply for mobile devices.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
