MAM
Ad Club Bangalore adds 3 categories for Big Bang Awards
MUMBAI: The Advertising Club Bangalore, a body that conducts annual Big Bang Awards for excellence in communication and media, has introduced three new categories – Mobiles, PR and Health care.
The date for receiving entries for the 21st edition of Big Bang Awards — to be held on 3 June — has also been extended till 10 May.
The Big Bang awards this year will feature eight types of awards for advertising within the Mobile category. Distinguishing PR efforts, internal and external, will be recognised and honoured at the awards. The evolution of specialised health communication specialists brings about the introduction of this category in the awards this time.
The Ad club Bangalore has also instituted an award for young achievers, creative persons under 30 to recognise and nurture their creative abilities and offer them a platform to showcase their talent.
The Ad Club Bangalore President Prateek Srivastava says, “The Big Bang Awards present a platform to give an impetus to creativity across all levels. The advertising industry is teeming with talent and amazing work and there is a need for it to be seen by all. Through these awards we aim to recognise and infuse fresh thinking and nurture the seed of creativity that is growing among people. The introduction of the three new categories makes the Big Bang Awards bigger this year.”
The Big Bang Awards were constituted over 20 years ago, bringing together agencies across the country to share their creative campaigns and network with creative geniuses.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
