MAM
LMG Kolkata wins three media accounts
MUMBAI: Lintas Media Group, Kolkata has won the media duties of Bengal Shriram Hi-Tech City and Srei Infrastructure.
Also, National Jute Board has reappointed Lowe Lintas, Kolkata to handle its creative duties and Lintas Media Group, Kolkata to handle the media duties.
The agency’s billing through these wins makes a total of Rs 500 million.
All the accounts were bagged following multi-agency pitches. The pitch for National Jute Board account also involved JWT and PerceptH.
National Jute Board had invited a pitch on the expiry of its three year contract with Lowe Lintas. This new appointment is also for a period of three years.
The agency mandate includes promoting Indian Jute and jute products in the Indian and International markets. The specific products identified for the next round of the campaign include Jute Geo Textiles, Jute Handicrafts, Jute Yarn, Jute Furnishings and Jute Shopping bags.
A combination of different media channels will be put into play including press, TV, radio, Internet along with exhibitions, email marketing as well as CRM programmes.
Lintas Media Group SVP Mahesh Motwani says, “At Lintas Media Group we practice the principle of deliver more, and that is exactly what we do with our existing clients and we will replicate this with our coveted new clients.”
The account for Srei Infrastructure moves from Motivator, who handled the company’s media duties for a short period of time.
Srei Infrastructure corporate communication and brand management VP and head Braj Kishore said, “During Lintas Media Group’s (LMG) last association with us, we found Lintas team to have understood the holistic infrastructure business model of Srei and the media mix required to communicate this unique model to its key stakeholders. LMG’s task becomes very critical in evolving a strategic media fit to fulfil this task and they are best suited to deliver this.”
The mandate for LMG will be to work out an optimal media strategy targeting key opinion leaders of the country to position Srei as one of the oldest, one of the largest, one of most innovative, Integrated Infrastructure Institution.
The infrastructure company is also expecting the LMG team to use the existing as well as creating new media properties to drive home the positioning of Srei.
Meanwhile, Bengal Shriram Hi-Tech City SEZ assistant vice president Raghav Vohra stated, “The fact that Lintas Media Group ranked second among the media ranking order and their successful media approaches to prominent brands made us choose LMG as our media partner. We look forward to communicate this message to the entire community together and are confident of having a long term association with them.”
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
