MAM
Cheil Worldwide SW Asia launches TVC for Samsung Hero 3G
MUMBAI: Cheil Worldwide SW Asia has released a new 30-second television commercial for the Samsung Hero 3G enabled handset.
The ad aims to change the perception that 3G-enabled handsets are very expensive.
The Samsung Hero 3G is a 3G enabled phone with features such as video calling and mobile TV providing access to social networking sites, and priced at Rs 4,000.
In the spot, a group is seen enjoying various aspects of the phone such as its camera, music download, video download, mobile TV and video telephony, whilst they are in the sky.
In this commercial Cheil aims to highlight the excitement of discovering the new technology and brings alive the fun of living life on the 3G super-highway.
In the days to come Samsung has lined up a range of products and Cheil Worldwide is involved in building communication across 360-degree consumer touch points, for creating buzz for the brand.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
