Kids
Nick readies original non-mytho content
MUMBAI: Nickelodeon, the kids channel from the Viacom18 stable, is gearing up to launch its first non-mythological, localised show Keymon Ache, starting 9 May.
Produced by Hyderabad-based DQ Entertainment, the animated show will be aired at 7 pm on the weekdays. The channel has commissioned 26 episodes of 30 minutes each.
Nickelodeon India Sr VP and GM Nina Elavia Jaipuria said, “This summer, we decided to get original shows for our viewers. So we have launched one live action seris Pick a Trick, and one animated series Keymon Ache. These are our own concepts and we are retaining the IPs.”
Talking about the need of home grown formats, Jaipuria said that most of the home-grown properties are either mythological like Ramayana or Mahabharata or characters based on them – Krishna, Ganesha and Bheem. “This is why our shows don’t go oversees. Even the animation companies either make mythological shows for Indian broadcasters or they take international projects.”
Keymon Ache is based on the life of a nine-year-old boy, Rohan Tendulkar, who is accompanied by his set of magical toy friends. His most favourite one is a bag named as Keymon Ache.
Jaipuria is excited about Keymon Ache, and believes that the show will not only attract the kids but also the adults. “The story revolves around a nine-year old boy and his daily life. It is so close to Indian values and with a hint of magic that it will have appeal for co-viewing,” she said.
The channel has plans to take the show to multiple platforms. A special dedicated site has been developed on the show which will offer online games, and downloads apart from videos of the show. On mobile, the channels will offer mobile games, wallpapers and ringtones.
Soon, Jaipuria said, the channel will also launch the merchandise based on the characters.
The channel is promoting the show on Sony Entertainment, Sab and Viacom18 network channels, apart from McDonalds outlets and malls.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
