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SeaChange powers IPTV for multi-screen video in Turkey
MUMBAI:SeaChange International has announced details of its role in Turkey’s TTNET’s IPTV service, Tivibu Ev (Tivibu Home), part of its multi-screen video service that is currently available in 30 cities across Turkey.
As the systems integrator and a primary technology provider for Tivibu Ev, SeaChange assembled a multinational team of engineers, project managers and technology partners to build one of the world’s newest and most advanced television services.
Founded in 2006, TTNET was established with the ambition to connect the world to Turkey through the Internet. Tivibu Ev consists of more than 100 linear multicast channels of standard- and high-definition television; 3,100-plus hours of standard- and high-definition video-on-demand (VOD) content; start-over TV functionality; and up to 90 minutes of pause time for live TV.
TTNET GM Tahsin Yılmaz said, “Our new era TV platform Tivibu will change TV-watching habits, finally offering the experience of international standard TV. SeaChange has proven to have been the rightchoice of systems integrator for TTNET thanks to its unique ability to leverage the proper combination of technology and services that helped bring our vision to a commercial reality.”
SeaChange’s professional services group has played an integral role in Tivibu Ev since the inception of the service, having developed the operational processes and procedure designs to support the rollout along with any future releases and features. The group also trained Turk Telekom staff on system operations and is currently providing remote managed services, which consists of daily, weekly and quarterly proactive checks that identify, isolate and rectify potential system issues before they could affect customers.
Among the critical projects to take place while building TTNET’s IPTV platform was the integration of SeaChange’s TV Navigator set-top box client middleware with back office software from Argela, the combination that forms the functionality and user interface for the Tivibu Ev experience.
Other key technologies comprising Tivibu Ev include Envivio encoders, Verimatrix digital rights management and encryption, Motorola, Airties and Vestel set-top boxes. A combination of SeaChange MDS and FMS disk- and flash-based storage servers provide on-demand streaming for the Tivibu EV VOD service.
SeaChange president Yvette Kanouff said, “SeaChange is extremely proud of our role in helping TTNET build and launch its Tivibu Ev television service, particularly given the scale of the project. The successful rollout of Tivibu Ev is a powerful testament to the relationship that SeaChange has with TTNET along with each of the technology partners. This collaboration and shared desire for success is the reason Turkish consumers are enjoying one of the most technologically advanced television services available in the world today.”
SeaChange earlier announced that its On Demand Group subsidiary is TTNET’s international video-on-demand content management partner. On Demand Group is assisting the operator in developing a compelling lineup of blockbuster and classic movies, favourite TV series and kids programming, and the latest music videos for its IPTV and Internet video platforms.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
