MAM
Inflection Point Ventures launches accelerator program – IPV Ideaschool batch 1
Mumbai: Inflection Point Ventures today announced the launch of its accelerator program, IPV Ideaschool batch 1. The 6-week nationwide program has been designed for entrepreneurs who are seeking to take their business from the idea stage to MVP.
Launches first-ever 6-week pan-India cohort
● Applications to join the program are now open
● Applications will see multi-level shortlisting and the Elite 40 will make it to the final program
● Startups get access to masterclasses on various topics helmed by industry experts
● Top 15 startups from the 40 shortlisted will present their ideas to a jury at a grand event
● Final 5 startups stand to get Rs 80 lakhs each as seed funding from IPV
Out of 2000 expected applicants, 100 will be shortlisted for the program initially and 40 of them will then proceed to be an active part of the discussion in the accelerator program. The startups will be evaluated through several rounds across multiple parameters.
At the final stage, the program will culminate in an on-ground event, where the top 15 startups will get a chance to showcase their respective business ideas to an esteemed jury. The final 5 startups emerging from this set stand to bag Rs 80 lakhs as investment and a once-in-a-lifetime opportunity to become part of the IPV portfolio. Applications for this opportunity remain open until 20 January 2024.
Speaking on the initiative, Inflection Point Ventures co-founder Mitesh Shah says, “IPV Ideaschool- the highly curated program aims to give an edge to the startups as they will not only secure early-stage funding but also get an opportunity to grow and scale their business rapidly with strategic guidance and IPV’s rich network. At IPV, we are looking for startups that add value to our economy and have sustainable ideas. By strategically nurturing and empowering innovative ideas, our commitment to building a strong early-stage startup pipeline ensures a foundation of quality and potential, shaping the future of groundbreaking ventures and contributing to India’s economy”.
As part of this program, IPV experts will help startups fine-tune their business plans, and suggest pivots if needed to make a commercially viable business idea ready to be funded. IPV will also leverage its own investors’ network, ecosystem partners, and other VCs to help the startups get access to the required infrastructure and raise additional capital.
The startups will have access to boot camps, and masterclasses on various subjects helmed by experts on matters related to different areas of businesses that founders should learn about.
This program promises to offer a holistic experience and a high degree of exposure to how to start building their business for the real world. The startups will be nurtured for growth with strong backing from IPV, Firstport Capital, and Plphysis Capital.
For further details please log on to — India’s Leading Angel Investing Platform for Startup Investment | IPV (ipventures.in)
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
