MAM
MPG wins Swiss brand Victorinox’s media duties
MUMBAI: Havas Media’s flagship brand, MPG India, has won the media duties for Swiss brand Victorinox, which offers products such as pocket multi-tools, fine cutlery, time-pieces and travel gear.
The account is estimated to be worth around Rs 100 million.
MPG was appointed the media agency on record following a multi-agency pitch that also involved a GroupM agency and the incumbent RK Swamy.
Victorinox’s products are inspired by the ingenuity of the Original Swiss Army Knife and the brand currently has a network of more than 600 retailers in India.
Victorinox India MD Anish Goel said: “We felt the MPG approach was thorough and insightful. Their strategic thinking, drive and passion gave us the confidence to believe that this will be a successful partnership. Victorinox stands for reliability, innovation and functionality and we know that with this extremely enthusiastic team, we will be able to communicate our message loud and clear.”
Havas Media CEO South Asia Anita Nayyar added: “MPG is delighted to be partnering with Victorinox. As an agency we found many synergies with Victorinox’s management, their brand values and approach towards media planning and buying. In them we have found a client, who appreciates strategic rigour and innovation as much as we do.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
