Ogilvy bags Rs 1 bn Onida account

MUMBAI: Ogilvy & Mather India has bagged creative duties of MIRC Electronics’ consumer electronics brand, Onida.

The account size is estimated to be approximately Rs 1 billion.
 
McCann Erickson was the incumbent agency.

On winning the account, Ogilvy & Mather Mumbai president Hephzibah Pathak said: “We are very proud to have the opportunity to partner them in taking the brand to even greater heights. They have been trendsetters in advertising, and it promises to be an exciting journey.”
 
Mindshare handles the media planning and buying for MIRC Electronics.