Applications
PFT appoints Radhika Chinai as VP Media Processing Services
MUMBAI: Prime Focus Technologies (PFT), a part of the Prime Focus group, has appointed Radhika Chinai as vice-president-Media Processing Services.
In her new role, Chinai will manage new initiatives for product management, pre-sales and business development for CLEAR-led multi-platform content operation services.
Commenting on Chinai‘s appointment, PFT co-founder and COO Ganesh Sankaran said, “With the global CLEAR infrastructure, PFT is well positioned to extend our onshore / offshore model and deliver multiplatform content operations globally. Radhika will be at the forefront of productizing these offerings and taking them to market.”
A Bachelor of Arts in Political Science from the University of Pennsylvania and a specialisation in International Political Development from Oxford University, Chinai comes with over a decade of experience in the content services industry supporting media companies.
Avers Chinai, “I have worked with Prime Focus Technologies over the last two years as a business partner and each interaction has been fused with innovative foresight, unrelenting spirit and precision – qualities that are very important to me.”
Prior to joining PFT, Chinai led the subtitling and media services team at Words Infocom as CEO-content localisation.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
