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PrimoItalia launches 150 online TV channels in Italy
MUMBAI: Internet TV platform PrimoItalia has launched its biggest Italian internet TV offer that will be distributed via connected TVs, computers, Blu-ray players, smart phones and tablets.
PrimoItalia will be available free and exclusively on the full range of Samsung-connected TVs and the application is already pre-loaded on the new tablet Galaxy 10.1 tab. No subscription, decoder or activation fee is required for the service, though premium content that can be purchased via the mobile phone will soon be added.
Channels aired by the platform include Film-On-Demand (cult movies); ANSA (live news); YouReporter (video journalism); Key4Biz (telecom and media news); ilMeteo.it (weather); Filmtrailer (movie trailers); Sitcom (lifestyle) and PrimoItalia Channel (24- hour web TV channel).
PrimoItalia provides access to over 150 TV channels from the Streamit TV, an Internet TV platform that is available in HD with over 3 million users per month.
Meanwhile, B!Digital, the mobile advertising and communications division of the Buongiorno Group and Italian company specialised in the development of services, applications and platforms for digital media Vetrya, have entered into an agreement whereby B!Digital becomes the exclusive owner of the mobile advertising concession covering all of the 150 TV channels network of Internet TV PrimoItalia.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
