BBH bags Marico’s two hair care brands

MUMBAI: Marico has handed out creative duties of its two hair care brands, Hair & Care and Silk & Shine, to BBH India.
The two brands were earlier handled by Rediffusion-Y&R.

The mandate was given without any pitch process. 
 
Bartle Bogle Hegarty (BBH) is already looking after five Marico brands — Parachute Therapie Hair Fall Solution, Parachute Advansed After Shower, Parachute Advansed Starz, Nihar Naturals and Mediker.
 
BBH is already looking after five Marico brands — Parachute Therapie Hair Fall Solution, Parachute Advansed After Shower, Parachute Advansed Starz, Nihar Naturals and Mediker. The media mandate continues to lay with Madison.

In the past, the consumer products and services group has also worked with agencies such as Bates 141 (then Bates Enterprise), Grey Worldwide, Alok Nanda & Company, and SSC&B Lintas (now Pickle Advertising).