ZenithOptimedia bags Toshiba’s Rs 1 bn media account

MUMBAI: ZenithOptimedia has won the Rs 1 billion worth Toshiba corporate branding account after a multi-agency pitch that also involved agencies such as Madison Media, Dentsu Media and Percept’s media arm, Allied Media.
 
The media duties of Japanese conglomerate Toshiba Corporation’s Indian subsidiary were until now handled by Allied Media.

ZenithOptimedia will now handle the media duties of all Toshiba products including, laptops, LCD TV and home appliances.
 
With ZenithOptimedia on-board, the company is expected to intensify its marketing tactics in the face of growing competition from players such as Samsung, LG, Dell, for various product categories.
 
In 2010, Toshiba, the manufacturer and marketer of electrical  products, replaced Bollywood actress Vidya Balan with cricket icon Sachin Tendulkar as the brand ambassador of the company. Ever since, the company has been conducting an extensive cross-product campaign with the key message of ‘Quality, Technology, Design.’