MAM
Dasos unveils its latest TVC starring Naga uhaitanya – ‘It’s Your Right to Know
Mumbai: Dasos Cabinets, an interiors brand specialising in Kitchen Cabinets, Wardrobes and TV units launches its latest Television Commercial (TVC) featuring the South Indian Superstar Naga Chaitanya. This ground-breaking campaign, conceptualised by PAD, revolves around the theme ‘it’s Your Right to know,’ challenging the common perceptions and practices in the fixed furniture market.
Dasos Cabinets addresses the challenges faced by customers in the fixed furniture industry, emphasising the need for clarity, unwavering standards and timely delivery. Tackling the prevalent issues in the market, PAD has crafted a compelling narrative for Dasos Cabinets, highlighting how customers often ignore and become accustomed to the nuances of furniture quality, design and more, often stating, “You know na bro”. The TVC with Naga Chaitanya builds a strong communication strategy, proclaiming that with Dasos Cabinets, “it’s Your Right to Know,” and the notion of “You know na bro” no longer applies when thinking about Kitchen Cabinets, Wardrobes and TV units.
Speaking on the launch of the Campaign of Dasos Cabinets director Manoj Kashyap, said, “I am thrilled to unveil the ‘It’s Your Right to Know’ campaign for Dasos Cabinets, which reflects our unwavering commitment to providing transparency, quality and customization in the fixed furniture industry. Naga Chaitanya, with his charismatic presence and commitment to excellence, was the perfect fit to convey our message. His association with Dasos Cabinets elevates our brand, reinforcing our dedication to empowering customers with the knowledge and assurance they deserve in their furniture choices.”
PAD Co- founder and creative director Vivek Reddy said, “When crafting the narrative for Dasos Cabinets’ TVC, we wanted to address the common issues customers face in the fixed furniture and challenge the status quo. The ‘It’s Your Right to Know’ theme emerged as a powerful message, urging customers to not compromise on quality. We chose this theme to resonate with customers’ experiences and bring a fresh perspective to this industry, ensuring that Dasos Cabinets stands out as a brand that values its customers’ rights and needs.”
Dasos Cabinets confidently asserts its commitment to putting the customer and their rights at the forefront, offering the best with its German precision technology which is first of its kind in India. The Campaign is live across Theatres followed by a complete 360-degree marketing campaign.
Website link – https://www.pad.agency/
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
