MAM
Saatchi & Saatchi’s first campaign for Skoda India
MUMBAI: Saatchi & Saatchi unveils its first campaign for Skoda to mark the beginning of the car brand‘s 10th Anniversary celebrations.
The 20-second television commercial shows youngsters and children celebrating and the spot ends with a question, ‘can you afford to miss it?‘
“Through the campaign, Skoda is extending an invitation to the customers to join in the celebrations,” the agency says..
Rather than treating it like a tactical communication, the agency decided to build on Skoda‘s commitment to delighting customers and hence came up with this ad.
Saatchi & Saatchi India CCO Ramanuj Shastry said, “Skoda Celebrations” is a joyous reminder to car lovers across the country of Skoda‘s decade long commitment to delighting customers by redefining the meaning of luxury, safety and comfort.”
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
