MAM
Bacardi launches ‘Bacardi Together’ Campaign
NEW DELHI: Bacardi India, a subsidiary of Bacardi Limited, has announced a global campaign called ‘Bacardi Together‘.
The brand, which is positioned as bringing people together to create memorable experiences, has launched this campaign with an aim to remind people to spend more joyous moments with friends and family.
Through its Global Monitor Study, Bacardi found that human relations and human connections are growing distant day by day. And through this campaign, the rum brand aims to help people overcome barriers creating opportunity for people to connect and value the joys of being together.
The rum brand has collaborated with Randolph Correira, a music producer and part of the rock band Pentagram and electronica duo Shaair n Func to create a base track.
The track was uploaded online for music lovers to listen to, and to add too. Over 30 days, many across the country contributed to the track, along with leading Indian musicians. Artists such as Monica Dogra, Raghu Dixit, Vishal Dadlani and bands such as Swaratma and Zero were some to note.
Bacardi also tried to touch music lovers across the lead cities of Delhi, Pune and Bangalore across a single weekend at the most popular malls in the cities.
Using the medium of Drum Circles at each venue, conducted by celebrated percussionists such as Sivamani, Montry & Jishnu (Swaratma) and Amit Kilam (from Indian Ocean), Bacardi helped to reveal to all onlookers the power of getting Together. By the end of the Drum circles, all participants – mostly novices – came together to produce one, unified sound that truly broke down barriers and helped people connect with each other.
A wholly owned subsidiary of Bacardi Limited, Bacardi India held a press meet here to announce the global campaign “Bacardi Together” for its eponymous flagship brand in India.
The “BACARDI Together Movement” aims at helping people overcome barriers, creating opportunity for people to connect and to enjoy the simple yet profound joy of being together, of having a personal, one on one connection.
In India, to kick-start the “BACARDI Together campaign”, Bacardi decided to play on the social nature of human interactions and chose “Music” to bring people together, for them to sing and speak one language, the language of “Togetherness”.
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
