MAM
Starcom Worldwide wins BIBA’s media duties
MUMBAI: Starcom MediaVest Group’s Starcom Worldwide has won the media duties of BIBA Apparels.
The account will be handled out of the agency’s Delhi office.
BIBA is a brand that caters to all apparel & fashion needs of a woman. BIBA has also joined hands with Futurebrands to realise its ambition of emerging as a big player for ethnic women wear.
BIBA Apparels MD Siddharath Bindra says, “We wanted to partner with an agency that understands innovation and excellence. We are proud to have chosen Starcom as our media agency and look forward to a relationship that benefits brand BIBA.”
Futurebrands head – brand partnership Aanchal Jain adds, “We need partners who excel in creative solutions to achieve breakthroughs for new entrepreneurial brands at excellent ROIs. Starcom’s repeated success with launching new brands and products in India, backed by buying efficiencies of VivaKi Exchange, is very motivating for us.”
Starcom Worldwide executive director – India North Tarun Nigam notes, “BIBA is a brand that has become synonymous with the latest fashion. By choosing us as their media planning company BIBA is ensuring that they are taking their marketing goals to the next level. We are excited about managing the media investments for this brand.”
Brands
LTTS CDO Narayanan Ramanathan steps down
Resignation effective 19 February, company cites personal reasons
CHENNAI: L&T Technology Services Limited announced the resignation of its chief delivery officer and senior management personnel Narayanan Ramanathan, marking a key leadership exit at the engineering services firm.
Ramanathan stepped down from his role, effective at the close of business on 19 February 2026, citing personal reasons. The company accepted the resignation the same day and duly filed all regulatory disclosures related to his cessation.
Based in Chennai, Ramanathan led LTTS’s Digital Products and Manufacturing Services (DPMS) business as a P&L head, overseeing multi-million-dollar operations and large-scale digital transformation programmes. His mandate covered Industry X.0, the Internet of Things, operational technology cybersecurity, robotics, cobots, digital twins, analytics and artificial intelligence.
He joined LTTS in 2018 and spent nearly eight years at the firm, holding several leadership roles before becoming chief delivery officer in November 2024. During his tenure, he worked closely with global capability centres to execute engineering-led digital strategies for international clients.
A technology industry veteran with over 27 years of experience, Ramanathan previously held senior leadership roles at Tech Mahindra, where he served as vice president and global head for connected engineering and analytics, and earlier led integrated engineering solutions across APAC and MEAI markets.
Ramanathan is also the first recipient of the International Galileo Master Award from the European Space Agency. LTTS said there is no additional information to disclose regarding board relationships following his resignation.
