MAM
ASCI to take deodorant ads issue on 28 June
MUMBAI: Advertising industry watchdog, Advertising Standards Council of India (ASCI), has said that it will discuss the issue ‘‘obscene‘‘ and ‘‘indecent‘‘ deodorant ads at its meeting to be held next week, following directives from Information and Broadcasting Ministry to take action.
In the recent times, ASCI has received numerous complaints against deodorant companies. Also, I&B Ministry had last month asked the body to take immediate action.
“We had received a letter from the (I&B) Ministry to look into the matter and take suitable actions. The ASCI had already written letters to the companies, which are airing such indecent and obscene ads,” ASCI general secretary Allan Collaco told PTI.
Collaco added that the issue will be looked into at a meeting of ASCI‘‘s Consumer Complaints Council (CCC) to be held on 28 June.
A few companies have already replied to ASCI‘‘s notices, Collaco informed.
Advertisements by brands including Wild Stone, Addiction Deo, Set Wet Zatak, Denver Deo and Axe are being questioned.
Brands
LTTS CDO Narayanan Ramanathan steps down
Resignation effective 19 February, company cites personal reasons
CHENNAI: L&T Technology Services Limited announced the resignation of its chief delivery officer and senior management personnel Narayanan Ramanathan, marking a key leadership exit at the engineering services firm.
Ramanathan stepped down from his role, effective at the close of business on 19 February 2026, citing personal reasons. The company accepted the resignation the same day and duly filed all regulatory disclosures related to his cessation.
Based in Chennai, Ramanathan led LTTS’s Digital Products and Manufacturing Services (DPMS) business as a P&L head, overseeing multi-million-dollar operations and large-scale digital transformation programmes. His mandate covered Industry X.0, the Internet of Things, operational technology cybersecurity, robotics, cobots, digital twins, analytics and artificial intelligence.
He joined LTTS in 2018 and spent nearly eight years at the firm, holding several leadership roles before becoming chief delivery officer in November 2024. During his tenure, he worked closely with global capability centres to execute engineering-led digital strategies for international clients.
A technology industry veteran with over 27 years of experience, Ramanathan previously held senior leadership roles at Tech Mahindra, where he served as vice president and global head for connected engineering and analytics, and earlier led integrated engineering solutions across APAC and MEAI markets.
Ramanathan is also the first recipient of the International Galileo Master Award from the European Space Agency. LTTS said there is no additional information to disclose regarding board relationships following his resignation.
