MAM
SMG appoints Raghav Subramanian as national director – insights & research
MUMBAI:Starcom MediaVest Group has appointed Raghav Subramanian as the national director – insights and research.
Subramanian takes charge on 1 July and will be based in New Delhi. He will report to Starcom MediaVest Group CEO Mallikarjunadas CR.
Along with the branch heads of Starcom Worldwide and MediaVest Worldwide as well as the heads for digital and business impact functions, Subramanian will be part of the national leadership team at Starcom MediaVest Group India.
Subramanian moves in from ZenithOptimedia where he was chief strategy officer.
Prior to that Subramanian spent nearly a decade with GroupM and its business science division ATG (Advance Techniques Group) in New York. He began his career at Ogilvy in the early 90s and has nearly two decades of experience.
Says Mallikarjunadas CR, “Raghav comes to us with a wide variety of experience managing analytic projects including econometric modeling. He has seen the media business evolve, over the last decade in one of the most advanced markets. He brings a great amount of passion and knowledge which will help our existing and potential clients benefit from his expertise.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
