MAM
Sab awards media duties to MediaVest Worldwide
MUMBAI: Sab, the Hindi general entertainment channel from the Multi Screen Media (MSM) stable, has awarded its media duties to MediaVest Worldwide after a multi-agency pitch.
Confirming the news to indiantelevision.com, Sab EVP and business head Anooj Kapoor said, “Yes, we have awarded our media planning and buying duties to MediaVest Worldwide.”
As per industry sources, the size of the account is close to Rs 200 million. OMD was the incumbent agency.
Earlier, in March, Sab had given its creative duties to Saints & Warriors.
