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Getit to power NDTV.com’s classifieds, local search sections
MUMBAI: Getit Infoservices, which offers directional advertising and pioneer of Yellow Pages in India, has announced a strategic alliance with media house NDTV to power their classifieds and local search sections online.
By engaging the companies at the technology, marketing and business levels, the alliance will allow both companies to drive new growth opportunities and has the potential to ultimately transform businesses communications and improving productivity for customers.
As per the alliance, Getit FreeAds and Getit.in will power the
classifieds and the local search section of NDTV.com respectively.
The reader can explore NDTV classifieds through classifieds tab on home page service section and also through a classifieds Tab on city pages.
For local search, readers can navigate to NDTV Local Search through a local search widget on home page, Featured services widget. This alliance will help customers to derive more value out of the NDTV site while browsing and will cater to their day to day needs to information and buying and selling.
Getit Infoservices CEO Sidharth Gupta said, “We are delighted with this tie-up with NDTV, which is one of the greatest media brands in the country. The combination of the NDTV news brand and Getit’s leadership in the Free classifieds and local search space should be able to unlock significant value for NDTV and Getit both. At Getit we have embarked upon a huge alliancing program across various publishers which will bring good advantage to both, the alliance partner and ourselves. This integration of directional media is going to serve partners and customers with additional informational services.”
NDTV Convergence Deputy CEO Suparna Singh said, “We want to make ndtv.com the one-stop home for credible and reliable information across genres. Our partnership with Getit Infoservices Pvt. Ltd. is a big step for us. The Classifieds and local searches on offer should help extend surfers’ engagement with us in an exciting new space.”
Getit Infoservices VP, head of alliances Naveen Luthra said: “In continuation to our philosophy of alliancing, we found a good fit with NDTV.com which provides information on topics of varied interest and coupled with our classifieds and local search offerings, it is going to add tremendous value to NDTV.com. We will continue to add value through these alliances in field of directional media.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
