MAM
Jetsynthesys’ Real Sports bolsters talent roster with Malvika Bansod
Mumbai: Dedicated to nurturing and providing comprehensive support to young and blossomingIndian sports talent, JetSynthesys has welcomed Indian badminton prodigy Malvika Bansod to its talent management company, Real Sports.
This latest addition to an already stellar roster, which includes Saina Nehwal, cricketer Veda Krishnamurthy, among others, reinforces Real Sports’ commitment to empowering outstanding athletes.
At 23, Malvika has cemented her place as one of Indian badminton’s brightest stars. Ranked World No. 34 by the Badminton World Federation (BWF), she made history this year as the first Indian to reach the Hylo Open finals and joined the elite ranks of PV Sindhu and Saina Nehwal by advancing to the quarter-finals of the Super 1000 China Open. With five international titles under her belt, Malvika represents the new generation of Indian sporting excellence.
Speaking about her partnership with Real Sports, Bansod said,“I am truly excited to join the Real Sports family at this pivotal stage of my career. With their expertise and vision, I am confident we can explore new opportunities that align with our shared goals and values. I look forward to a dynamic partnership and the chance to create impactful collaborations in the future.”
Speaking about the association, JetSynthesys founder & CEO Rajan Navani said,“At JetSynthesys, we are committed to creating meaningful opportunities for athletes who inspire the nation. Malvika’s journey is a story of talent, grit and perseverance, which is what Real Sports also stands for, in our mission to support and nurture world-class athletes from India. Our partnerships with athletes from multiple sports have demonstrated how our integrated approach can unlock new opportunities for stars, both on and off the field.”
Real Sports chief business officer Tarish Bhatt added,”Malvika Bansod represents the next wave of Indian badminton talent, and we are honoured to welcome her to Real Sports. Our goal is to empower athletes by providing them with opportunities that go beyond traditional partnerships, helping them create a lasting impact on the sports ecosystem. With Malvika, we see immense potential to drive meaningful engagement for both, her and her growing fan base.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
