MAM
IBD India wins creative duties of Radius Infratel
MUMBAI: The integrated brand development division of Percept-Hakuhodo, IBD India, has won the creative duties of telecom infrastructure company, Radius Infratel.
IBD will provide 360 degree communication plan to position Radius Infratel as a preferred brand in the FTTH domain and then establish the solution NANO (Neutral Access Network Operations) as a future-smart move.
The basic plank for the entire communication plan for Radius is based on its proprietary and unique technology called NANO (Neutral Access Network Operations).
The concept of NANO is to provide a unified last mile solution on optic fiber that allows users to access internet speeds up to 1 Gbps, video intercoms, IPTV HD networks, home automation solutions and much more.
Radius Infratel MD H. S. Singh said, “When we set out to shortlist on an advertising agency for our growing communication requirements, we just had one dominant thought in our mind – comprehension and simplification. That’s because for the common man to benefit from Radius’ technology, it is important that it be taken to him in a lucid and insightful manner. After various rounds of scrutiny and discussions, we found IBD as a team of individuals who understood the nature of our business inside out and came up with simple but excellent solutions.”
IBD India COO Jyotsna Chauhan added, “The basic concept of NANO itself is pretty exciting to say the least. Imagine surfing the internet at speeds that we’ve seen only on papers. It’s a big world of possibilities hosted in a single strand of fibre. And that for us is a big talking point – one that gives Radius an edge in their communications strategy. With our unique communications plan we are sure to strengthen the presence of Radius Infratel in the market.”
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
