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Dish TV offers new packs for South India
BANGALORE: DTH service provider Dish TV today announced new packs for the multilingual viewers in South India.
The packs, priced at Rs 165 and Rs 185 per month, aims to offer the South Indian families a mix of entertainment according to their choice of languages and channels.
Dish TV CEO Salil Kapoor said,”South India is a heterogeneous market where the entertainment consumption and preference vary not only from state to state but also within the state. The new packs launched specifically for South Indian viewers, will offer them the choice of regional content they would like to watch bundled with best of entertainment channels available nationally. Now, the viewers can watch maximum regional entertainment in digital quality at cable TV prices in their preferred languages.”
‘South Family Pack‘ from Dish TV offers 185 plus channels and services at Rs. 185. The pack is loaded with Hindi entertainment, Hindi movies, 4 south regional a-la-carte packs, sports and popular channels like Cartoon Network, Discovery, NGC and HBO.
“A person who understands two or more South Indian languages and also wants to watch Hindi and English entertainment can opt for this pack, which would give him the maximum choice of regional content in the language he wishes to watch. The South Family Pack‘s uniqueness lies in the choice of 4 regional a-la carte packs it offers to the customers across four South Indian languages- Tamil, Kannada, Malayalam and Telugu apart from a host of popular channels to meet the wholesome entertainment demands of the family,”added Kapoor.
Dish TV also announced the ‘New Silver Saver Pack‘, which offers its viewers cinema – Zee Classic, Zee Action, Zee Premiere; Hindi GEC- Zee TV, Colors, Sony, Star Plus etc; Hindi News – Zee News, Live India and News 24 among others; more sports action – Ten Action, Ten Action +; and English entertainment – HBO, National Geographic Wild.
The ‘New Silver Saver Pack‘ also offers 4 south regional a-la carte packs. Both ‘South Family Pack‘ and ‘New Silver Saver Pack‘ are available on new connections as well as on recharge.
For people in South India, Dish TV also announced 5 new offers on purchase of a new connection, which starting from Rs 1290, feature bundled packs for a time period of 2 to 12 months with every new Dish TV connection.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
