MAM
IBD India appoints Deepak Srivastava as branch head — Mumbai
MUMBAI: The integrated brand development wing of Hakuhodo Percept company, IBD India, has appointed Deepak Srivastava as the new branch head for Mumbai.
In his new role, Srivastava will be responsible to grow the business and look at sustained relationship with clients and brands by offering holistic solutions across communication touch points through IBD‘s integrated brand development services and specialised verticals of digital, design and production.
Prior to this appointment, Srivastava has worked with Jet Airways, Bates, Interface and Perspectrum, the brand consultancy division of Percept.
Srivastava has worked on brands across diverse categories such as aviation, FMCG, automobile, real estate and fashion.
Srivastava has over 12 years of collective experience in the field of advertising and marketing. His expertise lies in strategic brand planning and development.
Srivastava said, “I am quite excited about joining IBD, Mumbai and I am looking forward to partnering with clients in their mission of creating differentiated brands which eventually will meet the business objectives.”
IBD India COO Jyotsna Chauhan added, “Deepak’s planning background and penchant to find ‘how to be different’ along with his experience in handling brands will add to the IBD way of building brands better and more distinctively.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
