International
Technicolor in 3-year subcontracting deal with Deluxe
MUMBAI: In order to effectively reduce the global footprint of film services, Deluxe Entertainment Services Group and Technicolor have inked three-year subcontracting agreements. Financial details were not disclosed.
According to the agreement, Technicolor will subcontract its 35mm bulk release printing business to Deluxe in North America, while the latter will subcontract its 35mm print distribution business in the US to Technicolor. Additionally, Deluxe will subcontract its 35mm/16mm color negative processing business to Technicolor in London.
“Today’s agreement with Technicolor is the result of significant changes in our industry enabled by new digital technologies causing the rapid transition from film to digital,” Deluxe president and CEO Cyril Drabinsky has been quoted to have said. “This agreement will help maintain a high consistency of service for our customers through the remaining life of film,” he added.
Technicolor will begin servicing Deluxe‘s US 35mm release print distribution in September and Deluxe‘s UK 35mm/16mm color negative processing at its Pinewood facility within the week.
Deluxe will stop negative processing services of 35mm/16mm films at both of its facilities in the London area, one in the Soho district and the other in Denham. It will provide 35mm bulk release printing at its Denham and other European facilities.
The steps taken by either side underscore the approaching end of the era where film dominated the theatrical motion picture industry. For nearly a century, Deluxe and Technicolor have been pillars in film services.
While Technicolor’s film development business dates back to 1914, Deluxe has been processing films since 1915. Today, the bulk of these competing businesses represent a growing range of digital entertainment services including Blu-Ray authoring, digital post-production and digital cinema distribution.
International
Russia-India cinematic spectacle Persimmon of My Love set for grand Moscow debut
Hindi cinema style musical revives Indo-Soviet cinema ties for today
MUMBAI: A new chapter in cross-border storytelling is set to unfold as Persimmon of My Love gears up for its premiere in Moscow on 1 April 2026, marking the first large-scale cinematic collaboration between Russia and India in decades.
Positioned as a modern nod to the cultural exchange that once brought Indian classics to Soviet audiences, the film blends Hindi cinema flair with Russian storytelling, aiming to rekindle a long-standing cinematic friendship.
Directed by Marius Weisberg, the musical comedy follows two brothers navigating a lively world of music, family and romance. The lead roles are played by Demis Karibidis and Mikhail Galustyan, with Karibidis also contributing as a screenwriter.
Shot entirely in India, the production leans heavily into Hindi cinema style spectacle. Filming took place across Mumbai studios and the cities of Udaipur and Jodhpur, whose architecture was used to create the fictional setting of Khurmada. A crew of over 350 worked on the project, with large-scale sequences featuring up to 1,000 extras.
The film also brings Indian creative talent into the mix. Dance sequences are choreographed by Jay Kumar, while music by Zurab Matua features songs in both Hindi and Russian, adding to its cross-cultural appeal.
Backed by TNT channel, MyWayStudio and the Russian Cinema Fund, the project reflects a broader push to strengthen cultural ties between the two countries.
With its mix of colour, comedy and cross-border collaboration, Persimmon of My Love is not just a film release but a reminder that cinema, much like music, travels well across borders.
