MAM
Vizeum India appoints Samarjit Rajkumar as senior GM
MUMBAI: Vizeum India, the media arm of Aegis Group, has appointed Samarjit Rajkumar as senior general manager.
Vizeum Indian subcontinent managing director S Yesudas stated that the leadership position is fully in place for the current phase. While Rajkumar is in Mumbai and will also be playing a strategic role nationally, Harit is in Delhi and Sreekanth in Chennai.
Rajkumar started his media career in Indian media research industry by managing TV audience measurement system and large scale consumer and customised media research studies at IMRB.
After working three years at IMRB, Rajkumar moved on to work at Lintas Media, serving clients such as Unilever India, Parle Bajaj Auto and financial clients like HSBC, SBI, ICICI Prudential and Idea Cellular.
With more than 17 years of experience in media and communication industry, Rajkumar has worked in three fast growing markets: India, China and Vietnam.
Rajkumar’s previous assignments in China were as GM of key accounts at OMD China (2008-2010) and as one of the Procter & Gamble China account lead lasting five years, at Vivaki Group (Starcom and ZenithOptimedia).
Yesudas added, “Our contributions to clients come from our heart. Each of our clients is truly our ambassadors. Appointments at senior leadership roles further testify our commitments to clients. Since our operation has no boundaries, all our clients/brands will get the expertise of our entire senior management. I Take this opportunity to wish Samar all the very best.”
Rajkumar added, “Vizeum India’s emergence as one of the strong and credible agency in its less than two years of presence, is what attracted me. I look to further enhancing market place visibility via thought leadership ideas, strong product focus and enrich consumer experiences of Clients’ brands, working closely with Yesu and the leadership team in Vizeum’s next level of aggressive growth and consolidation story.”
Brands
Zscaler, Airtel launch India AI Cyber Research Centre
New hub to boost cyber resilience and trusted AI use
NEW DELHI: As India’s digital engine roars ahead, so do the risks riding shotgun. In response, Zscaler, Inc. and Bharti Airtel have joined hands to launch the AI and Cyber Threat Research Center – India, a national initiative aimed at strengthening the country’s cyber defences and accelerating responsible AI adoption.
The centre is designed as a multi stakeholder platform that brings together industry, government and academia. Its mission is clear: protect critical sectors such as telecom, banking and energy, shield everyday digital users, and future proof India’s fast expanding online ecosystem.
India has long been a major innovation hub for Zscaler, with a substantial portion of its cyber research talent based here. With this new centre, that footprint evolves into a national collaboration engine. The idea is simple but ambitious, build in India, for India, and help power the country’s journey towards a secure and digitally self reliant future.
The timing is telling. India is building digital systems at population scale, not just enterprise scale. That scale has widened the attack surface dramatically. At the same time, cyber criminals and nation state actors are deploying AI to scan, probe and exploit vulnerabilities in minutes.
Zscaler’s research arm, ThreatLabz India, reports millions of infiltration attempts every month. These include espionage campaigns linked to regional geopolitical tensions, 1.2 million intrusion attempts from 20,000 sources targeting 58 Indian digital entities, and a rise in zero day exploit attempts across multiple industries.
In such an environment, perimeter based security models are struggling to keep pace. The new centre aims to push a shift towards secure by design systems and Zero Trust architecture.
Its strategy rests on four pillars: protect through real time intelligence, remediate by working directly with government agencies, facilitate adoption of AI driven security and Zero Trust frameworks, and build a stronger cybersecurity talent pipeline through specialised certifications.
As founding members, Zscaler and Airtel will combine global threat intelligence with local network visibility. Zscaler will deploy a dedicated India focused research team and draw insights from its Zero Trust Exchange platform, which processes over 500 billion daily transactions worldwide. Airtel, meanwhile, will contribute deep visibility into IoT and mobile traffic, helping detect suspicious activity faster and coordinate response across the ecosystem.
Bharti Airtel executive vice chairman Gopal Vittal, said the partnership extends Airtel’s commitment to safeguarding customers and the nation’s digital fabric. He added that the collaboration would address challenges unique to the Indian market and encourage secure and confident digital engagement.
Zscaler chief executive, chairman and founder Jay Chaudhry, said India’s digital ambition cannot be secured with legacy firewalls and VPNs. He noted that a modern Zero Trust architecture is essential for a hyper connected world and that the new centre would harness the scale of Zscaler’s global security cloud while empowering a new generation of Indian cyber defenders.
Additional members from critical public and private sectors are expected to join the initiative in the coming months, expanding its scope and deepening collaboration.
In a world where threats travel at machine speed, India’s answer is to think faster, collaborate wider and build smarter.
