MAM
Vizeum India appoints Samarjit Rajkumar as senior GM
MUMBAI: Vizeum India, the media arm of Aegis Group, has appointed Samarjit Rajkumar as senior general manager.
Vizeum Indian subcontinent managing director S Yesudas stated that the leadership position is fully in place for the current phase. While Rajkumar is in Mumbai and will also be playing a strategic role nationally, Harit is in Delhi and Sreekanth in Chennai.
Rajkumar started his media career in Indian media research industry by managing TV audience measurement system and large scale consumer and customised media research studies at IMRB.
After working three years at IMRB, Rajkumar moved on to work at Lintas Media, serving clients such as Unilever India, Parle Bajaj Auto and financial clients like HSBC, SBI, ICICI Prudential and Idea Cellular.
With more than 17 years of experience in media and communication industry, Rajkumar has worked in three fast growing markets: India, China and Vietnam.
Rajkumar’s previous assignments in China were as GM of key accounts at OMD China (2008-2010) and as one of the Procter & Gamble China account lead lasting five years, at Vivaki Group (Starcom and ZenithOptimedia).
Yesudas added, “Our contributions to clients come from our heart. Each of our clients is truly our ambassadors. Appointments at senior leadership roles further testify our commitments to clients. Since our operation has no boundaries, all our clients/brands will get the expertise of our entire senior management. I Take this opportunity to wish Samar all the very best.”
Rajkumar added, “Vizeum India’s emergence as one of the strong and credible agency in its less than two years of presence, is what attracted me. I look to further enhancing market place visibility via thought leadership ideas, strong product focus and enrich consumer experiences of Clients’ brands, working closely with Yesu and the leadership team in Vizeum’s next level of aggressive growth and consolidation story.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
