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Sony Pictures TV adds One to StarHub TV in Singapore
MUMBAI: Sony Pictures Television‘s networks, Asia, is expanding distribution of One (Malay) in Singapore with a third feed of its first Asian entertainment channel launching on StarHub TV.
Debuting on 22 July, the Malay language localised One joins Mandarin-Chinese localised standard and high definition (HD) channels, One and One HD, on the cable TV platform.
Prior to the launch of One (Malay) in Singapore, the Malay language-localised One HD has already proven to be very successful in Malaysia where it is the No.1-rated HD channel since 1 January 2011.
With a focus on top South Korean entertainment, One offers programmes produced by Seoul-based content supplier and broadcaster SBS through an output deal. ONE offers viewers in Singapore some of the latest Korean drama series, with selected titles premiering 3- 5 weeks after their debut broadcasts in South Korea. In addition, the hippest K-pop variety and music programmes complement the channel‘s drama line-up.
Sony Pictures Television senior VP, GM, Networks, Asia Ricky Ow said, “The tremendous success of One HD in Malaysia reflects the great potential for One (Malay) to be enjoyed by Malay-speaking audiences in Singapore. Working with StarHub TV, we are glad to share the joys of the latest and finest Korean content in Malay localisation. The launch of One (Malay) is perfectly timed to add to the fun and festivities leading up to the Hari Raya Aidil Fitri celebrations”.
Airing its shows with Malay language subtitling and a Malay dubbed programming block during primetime, One (Malay) is being rolled out as part of StarHub TV‘s ‘One Sensation Pack‘. At launch, One (Malay) will be available for a two-week free preview for all StarHub TV customers. A promotion offering a 50 per cent discount off the first three months‘ subscription to the ‘One Sensation Pack‘ will also apply.
On One (Malay), viewers can look forward to premiering shows including family drama Smile Mommy! starting 22 July as well as period action drama Warrior Baek Dong Soo premiering 17 August.
Ongoing shows that audiences will also enjoy include the action drama series City Hunter starring Lee Min Ho; the political drama Big Thing; romance drama Lie to Me; as well as variety shows Running Man and Heroes and music show K-Pop Countdown.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
