MAM
Synovate makes senior appointments for India operations
MUMBAI: Aegis Group‘s market research firm, Synovate, has made three senior level appointments for its India operations.
Ruma Sengupta has been appointed as director of insights. Having 15 years of experience across sectors like FMCG, OTC, Pharma, media and business consultancy, Sengupta has worked with Adlabs films, UB Group, Ranbaxy, ORG MARG and the British High Commission.
Sachin Chaudhari has returned to Synovate as research director, after being with Millward Brown for a year. He has earlier worked with TNS Dubai, IMRB International, AC Nielsen and Aga Khan Rural Support Programme in Gujarat.
Avijit Ghosh has been appointed as associate director for the Motoresearch team. He will be responsible for managing the business in Mumbai. He joins from Frost and Sullivan in Toronto.
Synovate India MD Mick Gordon said, “These new senior level recruits have a wealth of experience, which we will leverage in further enhancing our client delivery mechanisms. We have a strong and solid top team to guide and advise our clients’ businesses towards growth.”
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
