Applications
Times Now launches in Singapore
MUMBAI: English news channel Times Now said today that it has been launched in the Island nation of Singapore on 15 July, marking its first presence in South East Asia.
Times Now will be a part of the basic bouquet of channels of the mio TV platform of SingTel, one of the fastest growing television services in Singapore.
mio TV claims to have over 300,000 subscribers for its pay-TV service across the country.
Times Television Network MD and CEO Sunil Lulla said, “Singapore is an important market with a large Indian population and is our first step into South East Asia and will soon be followed by a launch in other countries in the region. The Singapore launch of Times Now also opens up an advertising opportunity for brands in India. Unlike the current channels available that have an APAC feed, Times Now will soon be able to accept dedicated advertising for Singapore only.”
Singapore, which has a significant number of people of Indian origin, is the fifth highest destination for air traffic from India.
SingTel chief, digital home Goh Seow Eng said, “We are pleased to be bringing Times Now to our customers. The fast growing Indian community in Singapore will no doubt welcome this new addition to mio TV, as they will now be able to receive the latest news updates from back home.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.








