MAM
Triton Delhi bags the creative biz Videocon’s Digiworld
MUMBAI: The Delhi branch of Triton Communications has won the creative mandate of Videocon Group‘s electronic retail business – Digiworld.
Digiworld aims to increase the geographical footprints of the Videocon Group brands and its allied partners in the competitive electronic category, which has players such as Godrej, LG, Samsung, Whirlpool and Onida.
Triton Delhi branch director Rohit Madhusudan said, “Our intent for Digiworld is to enhance consumers pride in the brand and cement a long term relationship. The fact that the client has reiterated their belief in the team is motivating.”
Triton director Munawar Syed said that we are proud to be associated with Digiworld and it s a privilege to work for the Videocon Group.
Triton in the recent months has made senior level appointments at its Delhi office. Rohit Madhusudan has moved in from Law and Kenneth as its branch head, Kailash Saraban too has joined as the ECD and head of creative Delhi and Prashant Mishra as client servicing director.
Syed says that the new team is making a positive difference to our current challenger brands and towards new business, soon to be announced.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
