MAM
Eleven Brandworks ropes in Sampada Chaudhari as COO
MUMBAI: Full-service advertising agency Eleven Brandworks has appointed Sampada Chaudhari as its chief operating officer. She will be responsible for running the agency and leading new business initiatives.
Chaudhari joins Eleven Brandworks’ Mumbai office after a 12-year stint at Lowe Lintas. Her last role as vice president – business development included founding and running the business development and growth practice for the company. She also oversaw a few corporate initiatives, including PR and agency participation in Effectiveness awards.
Chaudhari began her career with Grey Worldwide (Trikaya Grey then), over 13 years ago as management trainee. She later moved to Lowe Lintas, working in cross functional roles. Over the years, she has worked with several leading brands and companies including Marico, Proctor & Gamble, Johnson & Johnson and Unilever.
With a multi-disciplinary business background, Chaudhari brings with her rich experience across media, account management, planning, knowledge management, brand management and business development.
Chaudhari says, “Eleven Brandworks has a dynamic, young, and talented team with hunger for growth and great work. It is a refreshing opportunity for me to nurture, build and grow Eleven Brandworks.”
Eleven Brandworks director Puneet Kapoor adds, “We see Sampada playing a pivotal role with our current set of clients, apart from leading the new business initiative.”
Eleven Brandworks is based out of Mumbai and Gurgaon and handles clients such as Bloomberg UTV, Archies, Hallmark, Brand Capital, Homex and Imagine TV.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
