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NDS appoints Dave Habiger as CEO
MUMBAI: NDS Group Ltd. has appointed Dave Habiger as Chief Executive Officer (CEO) while Chairman and former CEO of the company Dr. Abe Peled will assume the full time position of executive chairman.
As executive chairman, a full-time position, Peled will focus on providing strategic, operational, and customer relationship continuity.
Commenting on Habiger‘s appointment Dr. Peled said, “After 16 rewarding years at the helm of NDS, the time has come to start the transition to the leadership that will take NDS forward over the next decade and beyond. NDS has a strong and experienced management team, and an unparalleled cadre of talented and dedicated employees with a proven track record in pay-TV; it has been a privilege to work with them to establish NDS as the market leader in this area. ”
The 42-year old Habiger began his career in media as a founder of Providence Productions. In 1992, he began working with the founding members of Sonic Solutions and later played an important role in the company‘s IPO in 1994.
As President and COO of Sonic, Habiger organised and managed a global software development team, later becoming CEO in 2005.
As CEO of Sonic, he leveraged his 15-year partnership with the Hollywood studios to help move the industry from DVD distribution to internet delivery of movies and TV shows, establishing a leadership role as one of the largest global providers of premium movies and TV shows via the Web and consumer electronic devices.
Said Habiger on his appointment, “The industry will be going through significant changes over the next few years as it embraces over-the-top broadband delivery to expand customer choice and convenience.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
