MAM
Percept launches campaign for Indian Olympic Squad
MUMBAI: Percept Limited has unveiled an all India campaign, called”Go for Gold”, coinciding with the start of 365-day countdown to the largest sporting event in the world.
Sportspersons such as Vikas Krishan (Boxing), Bajrang Lal Takhar (Rowing), Sharath Kamal (Table Tennis) and Madhurika Patkar (Table Tennis) have also joined the campaign.
Through this initiative, the company aims to highlight the incredible potential that the Olympic holds for India.
Percept will roll out a communication plan in a phased manner over the next year for the”Go for Gold” Campaign. Awareness would be created through a series of events, campaigns and media vehicles. Starting from the official”Go for Gold” anthem launched with the Indian Olympics 2012 contingent, the campaign will have a title sponsor and associate sponsors supporting it.
The campaign will also include a”Go for Gold” torch run from Kashmir to Kanyakumari, wherein chosen athletes will carry the torch across the country. Mini events will be organised across 50 cities with local celebrities honoring the torch arrival.
Branded campaigns will be used around this activity, and a percentage of the funds generated out of sales will go to the Athletes Fund’, the company said. A”Go for Gold” concert with performances from Bollywood artists will also be held as part of this drive.
The campaign will have a presence in the online space too with athletes getting active on social networking platforms and updating their fans on their practice sessions and preparations on a regular basis.
As part of the campaign, the athletes will also walk the ramp in fashion shows. Official team apparel and a”Go for Gold” merchandise launch are being planned later next year. This range of”Go for Gold” Olympic 2012 merchandise will be available in organised retail stores all over India.
A farewell dinner will be hosted for the Indian Olympic Squad. Autographed”Go for Gold” merchandise from this event will be auctioned and the proceeds of the sales will go to the Athletes Fund.
Percept is also planning to launch a range of Olympic medals as part of the merchandise range. It will be created using the images of the top 10 Olympic stars who have brought glory to our country.
Percept has also tied-up with tour operators to ensure special packages for Indian travelers visiting Olympics 2012 in London. Fan Parks will be set for sporting enthusiasts, wherein they get a chance to watch the games from close quarters.
Percept joint managing director Shailendra Singh said,”This campaign is an opportunity to engage 1.3 billion Indians into the Olympic flavor. This campaign will be spread across the country and enable maximum participation from citizens all over. Our athletes have brought great accolades for us in the past and we are looking forward to them to make a clean sweep of the gold rush in the forthcoming Olympics. We as a country are proud of our squad and together wish them all the best for the games.”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
