MAM
Percept launches campaign for Indian Olympic Squad
MUMBAI: Percept Limited has unveiled an all India campaign, called”Go for Gold”, coinciding with the start of 365-day countdown to the largest sporting event in the world.
Sportspersons such as Vikas Krishan (Boxing), Bajrang Lal Takhar (Rowing), Sharath Kamal (Table Tennis) and Madhurika Patkar (Table Tennis) have also joined the campaign.
Through this initiative, the company aims to highlight the incredible potential that the Olympic holds for India.
Percept will roll out a communication plan in a phased manner over the next year for the”Go for Gold” Campaign. Awareness would be created through a series of events, campaigns and media vehicles. Starting from the official”Go for Gold” anthem launched with the Indian Olympics 2012 contingent, the campaign will have a title sponsor and associate sponsors supporting it.
The campaign will also include a”Go for Gold” torch run from Kashmir to Kanyakumari, wherein chosen athletes will carry the torch across the country. Mini events will be organised across 50 cities with local celebrities honoring the torch arrival.
Branded campaigns will be used around this activity, and a percentage of the funds generated out of sales will go to the Athletes Fund’, the company said. A”Go for Gold” concert with performances from Bollywood artists will also be held as part of this drive.
The campaign will have a presence in the online space too with athletes getting active on social networking platforms and updating their fans on their practice sessions and preparations on a regular basis.
As part of the campaign, the athletes will also walk the ramp in fashion shows. Official team apparel and a”Go for Gold” merchandise launch are being planned later next year. This range of”Go for Gold” Olympic 2012 merchandise will be available in organised retail stores all over India.
A farewell dinner will be hosted for the Indian Olympic Squad. Autographed”Go for Gold” merchandise from this event will be auctioned and the proceeds of the sales will go to the Athletes Fund.
Percept is also planning to launch a range of Olympic medals as part of the merchandise range. It will be created using the images of the top 10 Olympic stars who have brought glory to our country.
Percept has also tied-up with tour operators to ensure special packages for Indian travelers visiting Olympics 2012 in London. Fan Parks will be set for sporting enthusiasts, wherein they get a chance to watch the games from close quarters.
Percept joint managing director Shailendra Singh said,”This campaign is an opportunity to engage 1.3 billion Indians into the Olympic flavor. This campaign will be spread across the country and enable maximum participation from citizens all over. Our athletes have brought great accolades for us in the past and we are looking forward to them to make a clean sweep of the gold rush in the forthcoming Olympics. We as a country are proud of our squad and together wish them all the best for the games.”
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
