MAM
Imagine TV fails to boost ratings sans Swayamvar
MUMBAI: For the second consecutive week, Imagine TV has proved that its fortunes are heavily dependent on the Swayamvar franchise.
The channel, which had crossed the 100 GRP (gross rating point) mark two weeks back with the culmination of Swayamvar season 3, Ratan ka Rishta, slumped to 65 GRPs in the immediate week after that.
Even in the week ended 23 July, the channel remained stagnant with 66 GRPs under its kitty.
After the first and second season of the Swayamvar series, Imagine TV had also seen a drastic fall in ratings.
Meanwhile, for the week ended 23 July the status quo has been maintained among the Hindi general entertainment channels. Star Plus continues to lead with 316 GRPs (last week 320) followed by Colors with 267 GRPs (last week 271), according to Tam data for the Hindi speaking markets.
Zee TV, which was witnessing a fall over the last few weeks, was the top gainer in the week. The channel saw a 35 GRP jump in the week to close with 220 GRP (from 185). Sony Entertainment Television, however, is still in pursuit and ended the week with 193 GRPs (from 182 in the last week).
Sab, meanwhile, fell to 124 GRPs from 133 in the preceding week while Star One and Sahara One were at 36 and 33 GRPs respectively.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
