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Tom Marsillo joins to boost Zee’s ad sales in US
MUMBAI: Asia TV USA Ltd, the exclusive television, entertainment and media distributor of Zee TV in the United States, has appointed Tom Marsillo as senior vice president of advertising sales for the mainstream market.
Marsillo‘s experience with U.S. ethnic markets includes over 13 years with Univision/Telefutura, Azteca America, H.I.T.S., Vme and Spanish Television Sales.
“Marsillo‘s 28 years of sales and management experience in both ethnic and mainstream markets will play an instrumental role in bringing more mainstream advertising to Zee TV,” said Asia TV USA CEO Suresh Bala.
The South Asian market is the fastest-growing ethnic segment in the U.S. As part of his new responsibilities, Marsillo led “A Passage to India,” a South Asian marketing event and upfront presentation at the Time Warner Center’s Samsung Experience on behalf of Zee TV. A panel discussion featured representatives from Nielsen Research, the U.S. Census Bureau, DraftFCB and Vonage, each of whom spoke about the affluent, educated and expanding South Asian audience (Indians, Pakistanis, Sri Lankans and Bangladeshis) in the United States.
“Nielsen-rated Zee TV has 14 of the Top 15 shows for South Asians in the U.S., and – in a boon for advertisers – 98 per cent of Zee TV viewing is live,” an official statement said.
As an advertising sales professional for Blair Television, Marsillo successfully sold Independent broadcast TV in the 1980s, prior to the cable explosion. He kept pace with the times with subsequent experience in Cablevision and Rainbow advertising sales, selling national, regional and local cable nearly through the end of the 1990s.
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Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
