MAM
Lowe Lintas wins creative biz of iProf
MUMBAI: Lowe Lintas has won the creative business of a digital education company, iProf.
The account will be handled out of their Delhi Office.
As part of the association, the agency will contribute to the strategic direction, branding and communication of this innovative concept.
Lowe Lintas India chief growth officer Sabyasachi Mishra said, “iProf is an innovative model of how ad agencies should be collaborating with start-up businesses, investing their branding know-how as seed capital. Contrary to the belief that Lowe Lintas works only on established big clients, entrepreneurship, as always, is a big theme in our choice of clients.”
iProf offers a digital education delivery system which combines technology and content enabled via a personal education tablet.
iProf founder & CEO Sanjay Purohit said, “We were looking for a partner who had experience of introducing disruptive products in the market and in spite of being large in size can work with a startup organisation as a true partner. I am proud to have Lowe Lintas as our partner for developing the positioning and marketing strategy.”
