Brands
TCPL to fund combined acquisitions by cash reserve & bridge financing
Mumbai: Tata Consumers Products Limited (TCPL) would fund its acquisitions of Capital Foods Limited and Organic India Limited having a combined enterprise value of Rs 7000 crores. Through internal cash reserve and bridge financing, MD CEO Sunil Dsouza said on Sunday. ‘Both acquisitions operate in areas which offer’ far attractive ‘ and business is growing at a healthy pace,’ he said.
Besides, TCPL will continue to strengthen its portfolio in the food and beverage segment organically to fill the gaps but also scout for inorganic growth opportunities if someone offers a better brand, technology, and team, he added.
Last Friday TCPL announced the complete acquisition of Capital Foods which owns brands like Ching’s Secret and Smith & Jones at an enterprise valuation of Rs 5100 crore and Fab India backed organic India, which operates in the health and wellness category at an enterprise value of Rs 1900 crore.
TCPL board is scheduled to meet on 19 January to consider the proposal for fundraising by debt issues in the form of commercial papers/debentures and equity issues.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
