South Central Railways adds 3 ad agencies in team of six

MUMBAI: South Central Railways, one of the 16 railway zones in India,has empanelled six creative agencies for a period of two years.

Twenty agencies participated in the pitch, and three new agencies have been added to the roster.

Pamm Advertising, Aakar Communications and Adwit India have been retained, while L’amour Advertising, Critique Communication and Square Communication are the new entrants.

The agencies will work with the client on a weekly basis.

L‘amour (love) Advertising chief executive – communication Dipty Gurjar said, “We will be working on handling creative publicity campaigns and releasing advertisements in newspapers. Putting up safety ads near tracks are also an important part of the work that we do.”

South Central Railways is headquartered at Secunderabad and under its division has Hyderabad, Guntakal (including Bellary-Guntakal (MG), Vijayawada, Guntur and Nanded.