MAM
Nielsen acquires Marketing Analytics
MUMBAI: Nielsen, a global provider of information and analytics around what consumers watch and buy, has acquired Marketing Analytics, Inc, one of the pioneers of marketing mix modeling and a recognised leader in analytics and advanced planning software.
Nielsen will acquire all the assets of Marketing Analytics, including 52 employees, software and ongoing client projects.
The acquisition enables Nielsen to provide marketers of fast moving consumer goods with the most complete and timely view of the impact of media and marketing – a distinct advantage when developing marketing plans across multiple channels, such as online and offline advertising, in-store promotions and consumer promotions..
Nielsen president, CEO Consumer US John Lewis said,”We are committed to providing insights and innovative solutions to help our clients drive effective marketing programs with quantifiable returns on investment. Fast moving consumer goods marketers require advanced, real-time, predictive analytic insight. By combining Nielsen’s global reach with Marketing Analytics’ expertise and advanced modeling and scenario planning applications, we can drive increased value for our global clients seeking the optimal marketing mix and spending level to maximize their sales.”
Marketing Analytics founder and CEO Ross Link said,”Huge possibilities open up with the integration of our people, expertise and industry-leading software with Nielsen’s vast data assets and broad professional services footprint. We’re joining a great team I am proud to be part of at Nielsen. Together, we can set the standard for helping clients examine what’s possible and what’s best for their marketing mix.”
Brands
Moneycontrol doubles ET audience in January rankings
Comscore data shows Moneycontrol ahead on reach, views and time spent
MUMBAI: Moneycontrol has begun 2026 with a decisive lead in India’s business news race, pulling in more than twice the audience of The Economic Times, according to January data from global measurement agency Comscore.
The figures make for striking reading. Moneycontrol recorded 63.38 million unique visitors last month, comfortably ahead of The Economic Times, which logged 30.61 million. In fact, Moneycontrol drew more readers than its next two business news rivals combined, tightening its grip on the category.
The advantage was not limited to reach. On page views, Moneycontrol clocked 249.25 million in January, nearly three times ET’s 97.18 million. The numbers suggest not just scale, but sustained user interest across stories, markets coverage and analytical tools.
Engagement told an even stronger story. Readers spent 581.29 million minutes on Moneycontrol during the month, more than five times the 111.90 million minutes recorded by The Economic Times. In the crowded digital marketplace, attention is currency, and Moneycontrol appears to be banking plenty of it.
“The latest numbers reflect the deep trust readers have placed in the quality of our content, the depth of our coverage of the stock markets and the cutting-edge analytical tools we provide to users,” said Moneycontrol managing editor Nalin Mehta. “In an increasingly fluid global environment, readers are looking for clarity and we remain sharply focused on providing credible, accurate and timely business information.”
Comscore’s January rankings reinforce Moneycontrol’s position at the top of India’s financial news ladder, underlining its continued dominance in both reach and reader engagement.
