MAM
Euro RSCG bags Rohit Surfactants’s creative biz
MUMBAI: Euro RSCG has won the creative duties of Kanpur-based detergent firm Rohit Surfactants Private Limited (RSPL) that owns the Ghari brand.
The size of the account is estimated at Rs 250-300 million and was awarded following a multi-agency pitch.
Euro RSCG will create communications for both personal care and home care products of RSPL.
“We are in the process of finalising some more deals with the company and the announcement will be made soon,” a Euro RSCG official said.
After winning Mitsubishi Motors‘ big-sized account, this is another important addition to the company’s client roster.
Besides Ghari powder and cakes, RSPL also owns Xpert (dishwashing bar), MR2 (detergent powder) and Venus (toilet soap).
The company is in an expansion mode. It has recently set up a unit in Haridwar to manufacture personal and home care products such as shampoo, hair oil, toothpaste, moisturiser and toilet cleaner.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
