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Own announces oprah.com sweepstakes
MUMBAI: Own Oprah Winfrey Network has announced the launch of an online sweepstakes at Oprah.com in support of the new series ‘Oprah‘s Lifeclass’ and its online companion course.
Viewers can enter the sweepstakes for a chance to meet Oprah Winfrey at the O You! event in Atlanta, Georgia, and reserve their spot for the online companion class at www.oprah.com/oprahslifeclass.
The first one million people to sign up for the online class will be eligible to receive an exclusive, limited edition of Oprah‘s Lifeclass Journal, and can enter for the chance to meet Oprah in-person at the O You! event hosted by O, The Oprah Magazine. In addition, up to 15 winners will receive an all expense paid trip to Atlanta to participate in O You!, where they will be the first students in Oprah‘s class and join her on stage.
Own is partnering with Care2, Shine on Yahoo! and numerous cable, satellite and telco distribution partners to reach the goal of one million students by 10 October.
16 million viewers in the US tuned in for ‘The Oprah Winfrey Show’ finale. In the final hour, Winfrey took the stage as teacher in the world‘s biggest classroom highlighting the principles that guide her life, many of which were gleaned from the 4,561 hours of ‘The Oprah Winfrey Show’.
In a series, ‘Oprah‘s Lifeclass’, she reaches back through the show‘s 25 year history to teach the lessons that matter most to her… the guidelines for fulfilling your life‘s potential, breaking through your barriers, understanding your purpose, letting go of anger, how to use joy to fuel one’s life, and becoming all you were meant to be. Oprah will share her most personal revelations, and what she thinks now about those iconic show moments and guests. “Oprah‘s Lifeclass” will
also have an online companion, Oprah‘s Lifeclass, including actual course work on Oprah.com, for an even more enriching experience.
O You! will take place at the Georgia World Congress Center in Atlanta for a day dedicated to people living their best lives on Saturday, 15 October. Every year, this event brings Oprah fans from around the world together for a day of learning, inspiration and fun. Attendees can participate in panels led by O, The Oprah Magazine contributors Suze Orman, Dr. Oz, Nate Berkus, Martha Beck, Donna Brazile, Peter Walsh, Bob Greene, Adam Glassman and Val Monroe.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
