iWorld
“National Startup Day 2024 signifies a game-changer for India’s digital journey”: Dot Media Base
Mumbai: Dot Media Base is a one-of-a-kind content-first talent marketing agency in India. Originating as a humble startup during the lockdown in Kanpur, it has blossomed into a thriving ecosystem boasting over 200 creators, 250+ distinctive clients including music labels, OTT platforms, FMCG, Beauty, and Fintech brands., 1000+ digital campaigns, a roster of 30 celebrities, and a dedicated team of 90+ professionals. With offices in Mumbai and Kanpur, the enterprise has also established an expansive modern production studio spanning 1,800 sq. ft
Shubham Singhal, Vaibhav Pathak, and Om Singh have nurtured successful IPs like TGB Troop, Dot Talents, Dot Studios, Dot Public Relations, and FinTroop. Their approach includes digital tools, artistic prowess, and innovative ideas to make engaging content and captivating visuals. They’re working towards making a dynamic digital realm that’s not just exhilarating but also addresses creators’ challenges.
Additionally, India celebrates National Startup Day today. This annual event serves as a testament to the nation’s commitment to creating a thriving ecosystem for startups, providing them with the necessary resources and encouragement to flourish.
Indiantelevision.com caught up with the founders Singhal, Pathak and Singh where they gave detailed explanations regarding their agency, also what preparations they are planning this day and how they are looking forward to curb challenges and many more…
Edited excerpts
On the journey since the inception of the agency
Since the inception of our agency, the journey has been nothing short of a remarkable adventure. Our story began during the challenging times of the lockdown, just before the onset of the COVID-19 pandemic. In the face of the global challenge, we found an incredible opportunity in the digital space, setting ourselves apart in a crowded industry. Relocating from Kanpur to Mumbai marked the start of our hustle.
Starting with a team of only 8 members, we have grown rapidly and now boast a team of over 70 dedicated individuals. Throughout our expansion, we have not only created a successful agency, but we have also cultivated a culture that values the well-being and growth of our team. Our commitment goes beyond just professional partnerships – we care for our team members, influencers and collaborators not just professionally but also personally. As we look back at our journey, we realise that it’s not just about reaching milestones and hitting targets, but more importantly, it’s about growing into a community that thrives on mutual support, resilience, and a shared passion for what we do.
On specific preparations that Dot Media Base is making for Startup Day
As we gear up for Startup Day on January 16th, Dot Media Base is not just preparing for a single day but sparking a year-long transformation. Our recent preparations involve a shift in how we work. We’re focusing on our team’s passions, letting them choose roles that excite them rather than sticking to predefined positions.
Our emphasis is on making this year not just about hitting goals but about team unity, collaboration, and continuous learning. Startup Day is not just a celebration but a platform for our team to come together, share success stories, and dive into the startup culture.
We’ve been restructuring, encouraging active participation, and fostering an environment where every team member plays a vital role. Dot Media Base is not just a company; it’s a joint effort. Startup Day is our way of creating a space for collaboration, connection, and content creation that reflects our dedication to excellence. We are ready for a year of innovation, growth, and shared success!
On the agency’s active engage with the startup ecosystem, and benefits derived from such involvement
We’re deeply plugged into the buzzing startup landscape, actively diving into events that spark knowledge and connections. Our team is out there, attending everything from conferences to meet-ups, soaking in insights and building relationships. These events aren’t just about business; they’re about learning and sharing with industry folks.
Networking is our game. We’re not just talking about partnerships; we’re talking about creating a community that fosters innovation. We learn from the best. Our commitment extends to mentorship programs, ensuring our team grows alongside industry leaders.
Every event is a goldmine of insights, not just from our peers but from everyone in the game. We, as founders, make sure our team is always hungry for learning, active in the networking game. It’s not just about growing in our bubble; it’s about making friends and allies in every corner. We’re always ready, always excited, seeking new connections and opportunities for collective success.
On any collaborations with other startups that you find particularly impactful
At Dot Media, collaboration isn’t just about transactions; it’s about shared values and mutual growth. Our partnership with WeDo Marketing, initiated when both our ventures were budding a few years ago, is a testament to this philosophy. We value collaborations that transcend the business realm and foster genuine friendships.
WeDo Marketing, specialising in impactful brand work, especially in fashion, lifestyle, and FMCG, has played a pivotal role in our journey. They’ve pushed us to excel in influencer management and campaign ideas, sparking innovation.
For us, collaboration is not merely about achieving success individually; it’s about lifting each other to new heights. Rooted in mutual respect, our partnership extends beyond professional deals to create an environment where collective growth thrives. This belief defines our approach to collaborations—a commitment to journeys that are not bound by limits but driven by shared aspirations and limitless possibilities.
On challenges that India need to overcome in the startup ecosystem
National Startup Day 2024 signifies a game-changer for India’s digital journey. Amidst the startup boom, a critical challenge revolves around job creation. While startups are vital for innovation, connecting them with individuals lacking educational access poses a hurdle. To truly thrive as the world’s largest startup ecosystem, we must address this literacy gap, ensuring everyone has a fair shot.
It’s not just about the numbers; it’s about empowering our workforce. As we pioneer the global startup scenario, the focus is on inclusivity and skill-building. We’re not just growing startups; we’re nurturing talents ready for the dynamic global stage. Our vision is a transformed India, where every aspiring mind, irrespective of background, contributes uniquely. In this digital evolution, let’s not just make history; let’s make opportunities, crafting a nation known not only for startup success but for offering meaningful work to every dreamer ready to shape their collective future. Our commitment is unwavering – driving a transformation that leaves no one behind.
On the long-term vision and mission of Dot Media Base, and its evolution since the company’s founding
At Dot Media Base, our big picture is about being the all-in-one destination for everything in the market. We’re dreaming of a place where we handle it all – from talent management to brand collaborations to creating blockbuster content and bringing to the bigger screen. Picture this: a hub where brands and creators find all their solutions under one roof, whether it’s casting stars or executing killer marketing strategies. We want to cover all the bases, working with creators and brands across the spectrum.
Since day one, our journey has been a ride of change and growth. It’s not just about running a company; it’s about growing as a tight-knit team. Our mission? To create that one campaign that shakes up how people see marketing, breaking the norm. We’re on a mission to build a creative space where ideas flow, campaigns connect, and success knows no limits. Together, we’re not just evolving; we’re setting new standards, making waves, and turning our vision into a reality. That’s the Dot Media Base journey – where every step is a leap toward something bigger and bolder.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
