Applications
Doctor Who adds to gaming portfolio with Android release
MUMBAI: BBC Worldwide has announced that the ‘Doctor Who‘ mobile game, Doctor Who: The Mazes of Time, is now available on the Android platform. This is the first time that BBC Worldwide has created a game for the Android market.
Doctor Who: The Mazes of Time pits the Doctor and his faithful companion Amy Pond against his most enemies including the Cybermen, Daleks and Silurians. Players must use both characters to find their way out of devilish mazes without falling foul of the various traps and monsters that await them.
Originally released on Apple‘s App Store in December 2010 to great critical acclaim, the game boasts a 4 star customer rating and has also been chosen as The Independent‘s App of the Week in the UK.
The initial set of levels is free, with further downloadable content packs available to purchase. Each pack will unlock a new set of levels, with new monsters and challenges to beat.
BBC Worldwide executive VP at digital entertainment Robert Nashak said, “We‘re delighted to be able to offer Android users the chance to play ‘Doctor Who: The Mazes of Time‘. Android users make up an increasing percentage of the mobile market and we‘re thrilled that they’ll now be able to find their way out of our mazes.”
Doctor Who is one of BBC Worldwide‘s flagship brands, sold in over 50 territories worldwide.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
