Applications
NDTV partners InMobi for rich media ads
MUMBAI: InMobi has entered into an exclusive partnership with NDTV for bringing mobile ads to consumers on NDTV’s mobile applications.
The partnership with the mobile ad network firm will make it easier for advertisers to reach premium mobile consumers on NDTV’s applications.
Under the terms of the partnership, InMobi will have exclusive rights to monetise NDTV’s mobile applications for Apple iOS and Google Android devices in India and international markets. Advertisers who want to advertise on NDTV’s mobile application on these platforms will now engage with InMobi.
InMobi delivers the ability to reach 314 million consumers, in over 165 countries, through more than 36.2 billion mobile ad impressions monthly. NDTV has been at the forefront of the converged content play.
Said NDTV Group CEO Vikram Chandra, “Mobile is a critical part of NDTV’s growth strategy. We were the first movers in the media app space in India and continue to build on the leadership position with continuous innovation in this space. InMobi’s rich media technology and mobile ad platform will help us monetise NDTV’s premium content on mobile devices. InMobi was an easy choice for us as it delivers scale and reach to publishers that remain unrivalled in the Indian market.”
InMobi recently announced the acquisition of US-based Sprout, the leading platform for creating HTML5 rich media mobile advertising. The agreement with NDTV builds on the Sprout acquisition to further leverage the process of creating and distributing rich media mobile ads for brands and agencies in India.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
