MAM
HomeShop18.com unveils its new TVC
MUMBAI: eCommerce portal www.homeshop18.com today launched its new TV commercial titled “India Shops Online at HomeShop18.com”.
The new commercial has been produced by Cell18 under the direction of Zubin Driver.
The campaign thought has been created to resonate the eCommerce company‘s aim of rapid growth and success among customers. The spot targets all demographics but focused on youth.
HomeShop18 CEO Sundeep Malhotra said, “This commercial is reflective of our deep focus on the ecommerce domain and is meant to accelerate the growth of the ecommerce category and of homeshop18.com as a consequence, being the clear leader. In this commercial you will find a clear leader-like tonality and a deep association of ecommerce and homeshop18.com, through the intelligent use of the “click” both visually and in the audio.”
The TV commercial is the first in a series and has been produced in a 30-second format with 15 second versions to follow. It is learnt that there will be more TV commercials to follow under the “India Shops Online at HomeShop18.com” theme.
The company has recently been in news for having acquired a books etailer called “coinjoos.com” and also for raising funds worth Rs 1 billion.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
