Brands
Mothercare launches Ed-a-Mamma’s exclusive maternity nursing collection
Mumbai: Mothercare India, a retailer of the global heritage baby clothing and essentials brand has announced its strategic alliance with Ed-a-Mamma, a sustainable kids and maternity wear brand.
Designed especially for Mothercare India, Ed-a-Mamma’s maternity and nursing wear collection will now be available at select Mothercare stores across India along with mothercare.in & edamamma.com.
The strategic association with Mothercare will enable Ed-a-Mamma to rapidly expand its offline presence, PAN India. The partnership will benefit customers by offering them a more immersive and interactive in-store shopping experience.
Speaking about the association, Alia Bhatt said, “We launched the Ed-a-Mamma Maternity and Nursing collection because I felt that my personal wardrobe lacked any ‘bump friendly clothes’. And ever since then, we have received so much love that we are now launching an all-new collection, for our mamma beans exclusively designed for Mothercare. Featuring breathable casuals and stylish loungewear, the clothing line includes lightweight, soft, and comfortable fabrics. These are clothes to live in – through your pregnancy and beyond, and I am so excited about bringing this to Mothercare customers.”
With an array of dresses, shirts, tops, and lounge sets made of sustainable fabrics including lyocell, linen, cotton dobby, and poplin, Ed-a-Mamma’s unique drop at Mothercare is perfect for a day in – and out. With Y plackets and front openings, the range is thoughtfully designed for everyday use through all stages of motherhood – pregnancy, post-delivery, and nursing. In line with the brand’s ethos, the collection is made using natural fiber-based biodegradable fabrics, safe AZO-free dyes, nickel-free trims, and plastic-free buttons.
Beginning January 2024, Ed-a-Mamma’s maternity & nursing wear, starting from Rs 1,299, will be available for purchase on mothercare.in and select Mothercare stores across India.
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
