MAM
Grey forms strategic alliance with Eastern Advertising in Taiwan
MUMBAI: Grey Group has formed a strategic alliance with a Taiwan-based ad agency, Eastern Advertising.
Eastern Advertising CEO Paul Tsai said that the industry is currently experiencing significant challenges particularly with the advent of digital marketing in the total integrated communications mix. “Together with Grey Group‘s global resources, this opportunity will drive our agency ahead in the market”.
Grey on its part is in an expansion mode across the Asia Pacific region. Most recently, the Group agreed to acquire a majority stake in Campaigns & Grey in the Philippines.
Eastern Advertising serves international and local clients including Panasonic, Fujifilm, AURORA, Kanebo, Brappers, Marilyn, Sealer, Tombow, Joy English School, Ching Yeh Paint, Taiwan Beer, Ten Ren Tea, Pop-Smile and SHS.
Grey Group Asia Pacific chairman and CEO Nirvik Singh stated, “This move reaffirms our commitment to the important Taiwan market. Eastern Advertising is a highly respected pioneer in the industry with an unparalleled wealth of local knowledge and business know-how, as well as an immense understanding of Taiwanese consumers across categories.”
Brands
UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.
