eNews
Khul Ke to reshape content era with D2M technology
Mumbai: Aligning with the vision of an Aatmanirbhar Bharat and Make in India, Khul Ke, a leading platform for purposeful content, has integrated with D2M technology. The company’s decision to join the D2M league stems from the excitement of establishing a direct relationship between the platform and its users, bypassing the traditional reliance on the internet. The integration presents the opportunity to bridge the gap between urban and rural areas, enabling users in remote locations to access purposeful content.
With millions of D2M-enabled devices expected over the next one to two years, Khul Ke’s purposeful content across education, health, science and technology, sports, business, governance, and entertainment stands to benefit immensely from this expanded reach. Users will be able to access Khul Ke’s live talks, roundtable discussions, upskilling courses, and other rich content regardless of connectivity barriers.
D2M, a new-age technology amalgamating broadband and broadcast, utilizes mobile phones to capture territorial digital TV signals. The result is a seamless streaming experience for multimedia content, including live TV matches, directly to phones without the need for an internet connection.
D2M Broadcast Project Advisor Nandita Bakshi participated in a roundtable hosted by Khul Ke on the D2M Bharat Tech Moment. During the conversation, she emphasized and brought attention that “D2M is a first-of-its-kind, pathbreaking technology wholly conceived and developed in India – an indigenous chipset that can now connect mobiles directly via terrestrial broadcasting signals without the need for internet connectivity. This unprecedented innovation promises to be an empowering force that touches citizens across regions and socioeconomic strata, taking multimedia content and upskilling opportunities to remote areas and young aspirational populations alike. By informing, educating, and energizing the grassroots, I believe D2M will be instrumental in building an employed, skilled workforce that powers India’s continued rise.”
Khul Ke founder & CEO Piyush Kulshreshtha said, “Our commitment to advancing technological innovation for nationwide access to purposeful content takes a significant leap forward with our integration into India’s groundbreaking D2M platform. This integration represents a pivotal chapter in our mission, enabling us to utilize targeted broadcasting and deliver engaging multimedia content in real time to millions across diverse urban and rural landscapes. Aligning seamlessly with the vocal for local ethos, this alliance showcases the power of homegrown technology to drive progress. We are very excited about this Bharat Tech Moment and are honored to leverage D2M’s potential in bridging the digital divide, reaching deep into grassroots communities to stimulate learning, discussions, and upskilling at a scale that uplifts. We anticipate this new broadcasting capability to usher in an era of active participation and personalized user experiences, setting a precedent for unprecedented connectivity and engagement.”
Kulshreshtha attended the “Driving India’s Techade-D2M for Bharat – 5G Broadcast Summit,” a pivotal event organized by IIT Kanpur and Saankhya Labs on January 16, 2024, at the India Habitat Centre, New Delhi. The summit served as a platform to discuss concrete strategies and actions to propel Direct-to-Mobile (D2M) broadcasting into the spotlight as a transformative force in the mobile broadcasting arena.
D2M technology has extensive applications, offering direct and reliable emergency alerts independently of internet or cellular networks. It excels in disaster management by delivering targeted authentic audio content. Its terrestrial fallback feature serves as a crucial contingency for broadcasting strategic public content in the event of satellite failures. Additionally, D2M optimizes resource use by converging radio services onto a shared broadcast infrastructure, conserving spectrum, land, manpower, and public resources. This highlights D2M’s vital role in meeting communication needs and maximizing resource efficiency.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
